Released as the third single from his sophomore album “Tomorrow We Live”, KB’s “Ima Just Do It” has firmly planted itself into my heart as one of the most motivating CHH tracks of 2015. The track production itself is fueled by a pop culture trap beat, hard-hitting melodic sub punches, an alternating/repeating three note key progression, various miscellaneous sound bites and a banner sample. That seems to be the staple instrumental formula for both CHH and secular hip hop tracks of the day. But, the vocals are the element that truly set this track apart from the pack.
KB has always been a masterful witty rapper, with a virtual bottomless bag of quick snaps, and this track did not disappoint. He not only told a story, but sent a message of belief and confidence for folks to follow. That message translated to me like this: If you really want something, don’t fiddle around with excuses. Just go do it. It doesn’t have to be perfect; it doesn’t need to be flashy; just do it!
KB enlisted PGA champion Bubba Watson to contribute a closing verse to the track.
“Wait, did you just say…a PGA golfer?”
Yep, I did. And guess what? That southpaw raps, and swings a mean slice! His lyrics might not have been super complex, but the message of his faith in God came shining through. Nothing corny about it, at all. Score one for the old guys.
All these elements came together to make a truly dynamic and inspirational track. This one gets heavy rotation on my iPod Classic. Well done young brothers; well done.
Bro. E, On The Beat 